Yassine ELFADILI

The stack as an assembly: four layers, exploded on one axis, each reached through the red plate of a written gate, all of it standing on measured ground. Scroll closes it up. Section A–A is cut at FIG 2.

Selected work

Rev	Project	Description
D	Carwella	Auto-parts catalogue and ordering for the Moroccan market. Co-owned venture, not sole IP.
C	MedLibrary	Continuing-education LMS for dental practice. Spec to production, with instrumented activation and lifecycle automation.
B	BaseCommerce	WooCommerce theme and curated module platform. Amplifies store ownership instead of adding to plugin-stack fragmentation.
A	Exiid Labs	Growth architecture studio. Owned ventures first, then the same system installed inside operators who already hold the market.

Chk marks what is live today. Each ticked row links to the thing itself, so the column is checkable rather than asserted.

Measured

Figure	What it measures	Over	Src
163M clicks · 3.83B impressions	Organic search held through the AI Overviews shift. 4.3% click-through, average position 6.4.	16 months	Search Console
$3M portfolio	Use-case prioritisation, governance and ROI discipline across a matrixed organisation, carried with C-level stakeholders.	Ongoing	Client reporting
4 → 12 experiments / month	An internal growth engine built from nothing, and campaign execution roughly 40% faster alongside it.	Per month	Mixpanel · PostHog
>$1M sales on <$60k spend	Funnel rebuild, creative testing and conversion-rate work on paid acquisition.	Cumulative	Ad platforms · GA4
+74% organic revenue	Programmatic SEO, intent mapping, and a content operation that could keep up with both.	8 months	GA4
30–40% faster turnaround	Spec-driven delivery with AI-assisted tooling, CI and observability, standardised across teams.	Since 2025	Delivery tracking

Src names the system each figure was read off. None of these is checkable from here the way a live URL is, so none of them is ticked — they are cited instead.

How the work runs

I did not set out to run a one-person company. I set out to run ventures that only scale when proof holds, and discovered the bottleneck was never code. It was coordination: too many tools, too few rails, too much headcount theater before signal.

Today I orchestrate agent stacks the way a small studio used to orchestrate a squad, research, build, growth, analytics, with written gates between each layer. Exiid is the system that makes that legible: on our own ventures first, then installed inside operators who already own the market.

01Research

Written gate

02Build

Written gate

03Growth

Written gate

04Analytics

Operating outcomes, measurable

Section through the stack on the line cut at FIG 1: four layers, a written gate between each, and one measured outcome underneath. The assembly it sections is drawn above.

Software architect turned AI engineer and growth architect. Shipping product since 2011; the last four years spent building the measurement, lifecycle and GTM rails that decide whether any of it compounds.

B.S. Computer Science, Illinois Institute of Technology. Arabic, French and English.

Specification

Growth / PLG: Onboarding, activation, retention, pricing and packaging, experimentation, product analytics.
Applied AI: Agentic workflows, retrieval copilots, evaluation loops, human-in-the-loop QA, governance patterns.
Systems: KPI frameworks, operating models, cross-functional delivery, value dashboards.
Search: Topical authority, technical SEO, answer-engine visibility, SERP strategy, content operations.
Delivery: Spec-driven delivery with product, engineering, data and operations. Matrixed execution and stakeholder alignment.
Instruments: Next.js · Python · Supabase · GA4 and GTM · Mixpanel and PostHog · Customer.io · HubSpot and Clay · GitHub Actions · Sentry · Claude Code, Cursor and Codex.
Certified: AWS Solutions Architect (Professional) · Certified ScrumMaster · CHFI · HubSpot Revenue Operations.

Schedule

2020 —Founder & AI business architectExiid LabsOwned ventures first, then the same system installed inside operators who already hold their market.
2025 —Head of AI strategy & digital transformationRetail & F&B group, Saudi ArabiaAdoption roadmap and operating model: use-case portfolio, prioritisation, governance, value tracking.
2022 — 2025Marketing & product growth leadRetail & F&B group, Saudi ArabiaMeasurement and experimentation discipline, lifecycle journeys, and the topical search architecture that held through the AI Overviews shift.
2021 —Growth consultanteLearning, SaaS and market intelligenceGrowth playbooks, KPI reporting, paid acquisition and conversion work for accounts in Malaysia and Morocco.
2016 — 2020Chief product officerScale · Casablanca & Paris, FranceMedia monitoring and cybersecurity forensics, through a services-to-product transition.
2011 — 2016Technical product managementLondon · Casablanca · BaltimoreMobile products, publishing platforms and direct-response media buying.

Client names are withheld: the row gives the sector and the country, which is what sizes the work.

Elsewhere

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